NHS England consultation: Action to reduce sales of sugar-sweetened drinks on NHS premises

NHS England consultation: Action to reduce sales of sugar-sweetened drinks on NHS premises

On the 9 November Simon Stevens NHS England’s Chief Executive announced details of proposed new action to cut obesity and reduce the sales and consumption of sugary drinks sold in hospitals.

England would become the first country in the world to take action across its health service in this way. A formal consultation launched earlier in the month gives details of a proposed new fee to be paid by vendors, or alternatively seeks views on an outright ban.

As Europe’s largest employer, with over 1.3 million staff, the NHS committed in its overall strategy, the Five Year Forward View, to improve the health of its workforce.

A recent survey found obesity to be the most significant self-reported health problem amongst NHS staff, with nearly 700,000 NHS staff estimated to be overweight or obese.

Rising rates of obesity amongst NHS staff are not only bad for their personal health, but also affect sickness absence and the NHS’s ability to give patients credible and effective advice about their health.

NHS premises also receive heavy footfall from the communities of which they are a part, with over 1 million patients every 24 hours, 22 million A&E attendances and 85 million outpatient appointments each year. The food sold in these locations can send a powerful message to the public about healthy food and drink consumption.

Simon Stevens has said that it’s time for the NHS to practice what it preaches. Nurses, visitors and patients all tell us they increasingly want healthy, tasty and affordable food and drink options. So like a number of other countries we’re now calling time on hospitals as marketing outlets for junk food and fizzy drinks. By ploughing the proceeds of any vendor fees back into staff health and patient charities these proposals are a genuine win/win opportunity to both improve health and cut future illness cost burdens for the NHS.

The consultation proposes levying a fee for any vendor of sugar-sweetened beverages (SSB) on NHS premises. It is complementary to the government’s proposed sugar tax, but would begin sooner – in 2017 – and based on best evidence would cover the full range of sugar sweetened drinks. Subject to consultation the drinks affected would be any drink with added sugar including fruit juices, sweetened milk-based drinks and sweetened coffees.

Proceeds from the fee would be used directly to fund expanded local staff health and wellbeing programmes and/or the trust’s patient charities. It also seeks views on an outright ban on certain products being sold on NHS premises, an approach now beginning to be taken by hospitals in several other countries.

The consultation will ask for the views of patients, carers, NHS staff, the public and suppliers and will close on January 18 when feedback will be considered and a decision taken about how this should be taken forward into the NHS standard contract